For marketers, Barbie has turned into a massive opportunity: A rosy, fizzy way to get new customers and stay culturally relevant. That’s always a good opportunity, but especially now, when even seemingly benign marketing campaigns can be controversial.
CNN.com – RSS Channel For marketers, Barbie has turned into a massive opportunity: A rosy, fizzy way to get new customers and stay culturally relevant. That’s always a good opportunity, but especially now, when even seemingly benign marketing campaigns can be controversial.
Read More For marketers, Barbie has turned into a massive opportunity: A rosy, fizzy way to get new customers and stay culturally relevant. That’s always a good opportunity, but especially now, when even seemingly benign marketing campaigns can be controversial.